Tapping Into Testimonials

Friday, May 12, 2017

Testimonials, reviews, positive feedback and success stories from your customers are some of the most powerful tools when it comes to growing a successful business.

In today’s information age doing the research and reading the customer reviews are part of the buying process.

It makes sense, people trust people more than they trust your sales pitch.

When positive, testimonials deliver an honest and believable statement from an actual person who has already entered into business with you and is recommending your products or services.

This is what makes them so important and why collecting them should be an ongoing process.

Testimonials, reviews, feedback and comments can come in a multitude of platforms and formats these days. Consider what works best for your business.