How to Retain Good Customers

Tuesday, March 08, 2011

When times get tough, the cost of sales goes up. Potential customers are less likely to want to talk to a salesperson because they are in a fiscally conservative mindset. In recent months you may have heard the phrase “retention is the new acquisition”. This simply means you're doing well if you can hold onto your customers. And of those, make sure you hold on tightest to the best ones. But how? Read More

Measuring Customer Satisfaction

Tuesday, February 08, 2011

Companies can spend thousands of dollars on advice from consultants and business experts, but often the best advice is freely given by the people that matter most - your customers.

When you ask a customer to write several sentences about their experiences it is also a great way to test confidence in your business. Which customers would you ask? Are your customers prepared to vouch for your business with their name? Are you prepared to accept negative feedback?

The rule of thumb is that every disappointed customer will share their experience with 10 others. If you aren’t collecting negative feedback you are missing out on a great way to improve your business and increase customer retention. Read More

The Power of Video Marketing

Tuesday, February 08, 2011

Television commercials are considered the most effective advertising method, reflected in the high prices commercial stations charge for running one. This is not just because a lot of people watching TV will see the ad - the medium itself engages more senses than radio or print and can make a greater impact on viewers.

The internet has made it possible for businesses to avoid the hassle and expense of television networks by screening video commercials themselves. Your business website is a channel of information that your customers will seek out to learn about the products or services you sell. Read More

The Solution to Healthier Sales

Tuesday, January 18, 2011

Good times always feel like they will last forever. However, there will come a time when customers are harder to find. The global financial crisis and its consequences showed that when an economy sours, businesses without robust processes tend to founder. Falling sales is a typical sign.

Businesses can reduce the effect of external conditions by working out where future sales will come from and how to win them. This process is called building a sales pipeline because it lets you track a potential customer from the first point of contact through to a completed sale and beyond.  Read More

The iPad as a Selling Tool

Tuesday, January 18, 2011

If you don’t own an Apple iPhone, chances are you know someone that does. Make that several people, given the phenomenal rise of the smartphone to third place by global market share.

Apple’s tablet, the iPad, has surpassed the success of the iPhone by rocketing to 93% of market share for tablet computers. For those who have reservations about Apple’s tightly controlled IT platform a flotilla of competing tablets is arriving this year based on Google’s Android.  Read More

Time to Let Others Know How Good You Are

Tuesday, January 18, 2011

Advertising to your target market the products or services you sell is a great way to inform potential customers of what you have to offer. But every claim made in your advertisement is coloured by the knowledge that you are spruiking products for financial gain. Accordingly, a potential customer will keep in the front of their mind that the promised relationship is between a seller and a buyer. As the famous saying goes, caveat emptor - “buyer beware”. You can’t trust everything that you read in advertising.  Read More