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Making Business Cards Work For Your Business

Monday, November 08, 2010

Business cards are an important element of your visual identity but they can be an important part of your wider business strategy as well. 

Who should have a business card? Read More

4 Steps To Overcome Your Prospect’s Marketing Resistance

Monday, November 08, 2010

Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere - on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your mobile phones.  The list goes on and on. It’s more like information deluge than information overload. So, just as you have probably done, your customers and prospects have trained themselves to ignore those messages. Read More

Emerging Trends For SMEs

Tuesday, October 12, 2010

The great news for business is that emerging technologies are making possible a return to earlier times when business owners and their customers knew each other and had personal relationships that extended beyond the tight boundaries of buying and selling goods and services.

Personalisation

The public face of a business has moved from the corporate to the personal. These days the word on the street is that people like dealing with people. They want to know specific names and faces.  They want their business dealings to be with other humans. The upside is that they might be more loyal because they like and trust you. The downside is that they might not buy a perfectly good product because they had a bad experience with you. Read More

Using Customer Surveys To Generate Leads

Tuesday, October 12, 2010

Customer surveys can be an extremely valuable way of collecting all kinds of useful data. What businesses often don’t consider is that customer surveys can also serve other objectives, such as to inform customers, to advertise a new product, or for lead generation.

If your marketing goal is “to inform readers about a new product or offering”, or “bring an advertising message to prospects and clientele”, then the satisfaction survey becomes a subtle piece of advertising. Read More

The Extra Edge On SEO For The Small Business Website

Tuesday, October 12, 2010

How is your small business site or product going to be found when the indexed web contains almost 15 billion pages, according to www.worldwidewebsize.com? Here are a few insider tidbits on SEO (search engine optimisation) for your small business website.

A domain by any other name

The most important single element in ranking well in search engines is your domain name (DN). Secure a domain name that is different, original and not commonly used by other businesses. It is also helpful if your domain name includes keywords that explain what you do. If necessary, rename your product or business to make sure you can purchase the domain name.  Read More

Selecting The Right Web Solution

Friday, September 10, 2010

Choosing a web solution is not just a matter of throwing up a few pages, as cheaply as you can by using friends and tech savvy kids to toss it together.  The online market these days is as valuable and important as the physical marketplace you do business in so when it comes to creating a website it’s worth investing the same commitment of time, money and resources that you put into the physical set up of your premises, or selecting essential tools and equipment for the business.

Your web solution will need to be able to grow and develop with your business. If you choose a web solution that isn’t flexible and can’t be upgraded, you may end up having to replace it as your needs change.

Here are some points to consider: Read More