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Using Customer Surveys To Generate Leads

Tuesday, October 12, 2010

Customer surveys can be an extremely valuable way of collecting all kinds of useful data. What businesses often don’t consider is that customer surveys can also serve other objectives, such as to inform customers, to advertise a new product, or for lead generation.

If your marketing goal is “to inform readers about a new product or offering”, or “bring an advertising message to prospects and clientele”, then the satisfaction survey becomes a subtle piece of advertising. Read More

The Extra Edge On SEO For The Small Business Website

Tuesday, October 12, 2010

How is your small business site or product going to be found when the indexed web contains almost 15 billion pages, according to www.worldwidewebsize.com? Here are a few insider tidbits on SEO (search engine optimisation) for your small business website.

A domain by any other name

The most important single element in ranking well in search engines is your domain name (DN). Secure a domain name that is different, original and not commonly used by other businesses. It is also helpful if your domain name includes keywords that explain what you do. If necessary, rename your product or business to make sure you can purchase the domain name.  Read More

Selecting The Right Web Solution

Friday, September 10, 2010

Choosing a web solution is not just a matter of throwing up a few pages, as cheaply as you can by using friends and tech savvy kids to toss it together.  The online market these days is as valuable and important as the physical marketplace you do business in so when it comes to creating a website it’s worth investing the same commitment of time, money and resources that you put into the physical set up of your premises, or selecting essential tools and equipment for the business.

Your web solution will need to be able to grow and develop with your business. If you choose a web solution that isn’t flexible and can’t be upgraded, you may end up having to replace it as your needs change.

Here are some points to consider: Read More

Brand "ME"

Friday, September 10, 2010

Personal branding, self-branding, self-positioning, whatever you choose to call it, it’s really about personal marketing. Why would you want to do that?  It’s a great way to market your business in a way that can cost you nothing. You see it in action constantly. Donald Trump, for example, uses his name on his buildings, but he also has it placed on products that he endorses. While you mightn’t be prepared to go that far, let’s look at some ways of using personal marketing. Read More

Are You On Top Of Your Competitors?

Wednesday, August 25, 2010

Here’s a list of questions that every business manager should be able to answer with an unqualified ‘yes’. They relate largely to the fundamental need of identifying and understanding your competition, and if you find yourself giving a ‘no’ answer to any of them it means you could be short of valuable information that would provide you with a competitive advantage. Read More

Finding Acres Of Diamonds By Marketing In Your Own Backyard

Wednesday, July 28, 2010

Acres of Diamonds is an old story of an African farmer who sold his farm and wandered the countryside searching for diamonds. It later turned out that the land that he sold was full of diamonds and eventually became the site of a large mine. Read More