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The iPad as a Selling Tool

Tuesday, January 18, 2011

If you don’t own an Apple iPhone, chances are you know someone that does. Make that several people, given the phenomenal rise of the smartphone to third place by global market share.

Apple’s tablet, the iPad, has surpassed the success of the iPhone by rocketing to 93% of market share for tablet computers. For those who have reservations about Apple’s tightly controlled IT platform a flotilla of competing tablets is arriving this year based on Google’s Android.  Read More

Time to Let Others Know How Good You Are

Tuesday, January 18, 2011

Advertising to your target market the products or services you sell is a great way to inform potential customers of what you have to offer. But every claim made in your advertisement is coloured by the knowledge that you are spruiking products for financial gain. Accordingly, a potential customer will keep in the front of their mind that the promised relationship is between a seller and a buyer. As the famous saying goes, caveat emptor - “buyer beware”. You can’t trust everything that you read in advertising.  Read More

A Better Way to Conduct Market Research

Monday, December 06, 2010

The term ‘market research’ often invokes images of telemarketers, focus groups and online surveys - mass media methods that cost a lot of time and money and are out of reach of the average small business. The truth is that small business owners conduct market research all the time. At its most basic, market research is asking someone other than an employee how they think the existing business is performing or whether a prospective product or service would appeal. Read More

Get Rid of Your Email Blues

Monday, December 06, 2010

Managing email has become a nightmare for many businesses. Bloated inboxes, never-ending backups and unfindable emails waste employees' time and patience.

Luckily, there are several proven alternatives to running your own email server. The easiest option is to pay someone else to do it for you. Web hosting companies can take your email accounts from your email server to their data centres from around $14 per account. Read More

If At First Your (Business) Idea Fails - Try, Try Again

Monday, November 08, 2010

So, you’ve had a great idea.  Sitting over a well-earned drink after work watching the world go by, it came to you. It was so good you had to scribble it down on the drinks coaster, or maybe a paper napkin.  In bed that night, foot twitching and mind whirring with ideas, you can hardly sleep even though you have a heavy day coming up. It’s perfect, even brilliant - customers will love it.

Setting aside the possibility that you were simply suffering from a rush of blood to the head, or an overdose of whatever was in the glass on top of the drink coaster, should you forge ahead regardless of any opposition?  Do you really need to waste any more time researching; shouldn’t you get going before someone else steals it? On the other hand, what if it’s a dud? Read More

Overcome Online Buying Anxiety With Compelling Product Information

Monday, November 08, 2010

With an increasing percentage of pre-purchase product research being done on websites, providing site visitors with product information of the quality and relevance they need to make a buying decision becomes a significant factor in removing “online buying anxiety” and encouraging them to take that final step and make out an order. According to WebCollage's 2007 Survey Of Online Consumer Product Research Habits, fully 91% of online shoppers rated the availability of online product information as “important” or “very important” for their decision to buy. Product information alone, though, wasn’t the key – the quality of that information is what swung the balance. Shoppers who are unable to find the information they are looking for on retailer’s website will quickly move on to visit a competitor's site. Read More