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Reach Outside the Box

Tuesday, July 05, 2011

It’s easier than you think to reach outside of the so-called box and generate new clientele. Don’t be afraid to ask your loyal customers to refer your services to their own contacts. Often classic word of mouth tactics can open up an entirely new world of business. Read More

Make Sure You Are Contactable

Tuesday, June 07, 2011

Ever tried to get hold of a company but can’t find its phone number on its website? Or tried to look it up in a business directory and it’s not there? It’s frustrating and makes you wonder how much the owners want to speak to their customers. Read More

Rise Above Your Competitors

Tuesday, June 07, 2011

The internet has made it much easier to keep on top of your competitors’ activities with the spread of social media. Even if your competitors don't use social media, you can bet their customers and suppliers do. Read More

Pick Another Number

Tuesday, May 10, 2011

"Customers like to know that a business has a local presence. If you have developed a large customer base in another state, consider renting a phone number with an area code for that state. Even if there is no local office, customers in that state will appreciate the acknowledgement - and the cheaper calls to a local number." Read More

Email When You Are Away

Tuesday, May 10, 2011

Are you connected to your email all day with customers, co-workers and business partners expecting an immediate response until home time?

Email etiquette is partly set by expectations. If you are in a role with high levels of communication, people will grow to expect a quick turnaround to their questions. This can be frustrating and annoying, but if they are customers it can also be a great opportunity to show off the company’s customer service.  Read More

New Storefront is Search

Wednesday, April 13, 2011

One of the first things a retail business considers is its front window display. It is the visual hook that will entice potential customers to walk into the shop, browse through stock on the shelves and make a purchase.

These days businesses of all kinds are finding that they are making more sales to customers that have found their shop through the internet rather than on foot. It makes sense that businesses spend their attention and money proportionally on the storefront that is attracting the most sales, even if it's a virtual one. Read More