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Building Your Brand Like A Movie Franchise

Monday, November 20, 2017



There are plenty of things we can learn from the silver screen. One of the most basic lessons is what we should and should not do.

There are various approaches that Hollywood takes that can give us an idea of running a business. Read More

How Steve Jobs Made A Million

Friday, October 20, 2017



Steve Jobs is best known for donning the black turtleneck and introducing a barrage of iProducts.

Whether you remember his rise to fame as a redemptive second stint running Apple or you think of him as a business icon that was wrongfully chased out in the first place, it turns out Steve Jobs owes his namesake to a couple of unknown animators. Read More

7 Crimes On Marketing

Friday, October 20, 2017



At some point, you make a bad call. You probably overpaid for an ad. Maybe you tried to shift things around in the storefront only to revert to the previous layout a week later.

Everyone has been there. Here are a few colossal marketing failures. Read More

Small Gestures - Big Results

Wednesday, September 20, 2017



Sometimes it’s the little things that transform people’s lives.

Remember the saying; what goes around comes around. In your quest for the bigger profit/loss picture are you missing the things that really matter? Read More

Choosing A New Location For Your Business

Wednesday, September 20, 2017



There are many reasons why a business might need to find a new location, from the redevelopment of their existing building to simply outgrowing the capacity of their premises.

Whatever the reason, location can be a critical factor in business success and it pays to give it careful consideration before signing the lease or purchase agreement. Read More

Can You Really Create Customers For Life?

Wednesday, September 20, 2017



Customers come and go. Competitors lure them away with offers that are sometimes impossible to match. Yet, the concept of ‘customers for life’ is tantalising, it’s something we’d like to have if only we could.

Perhaps if we view this concept as a target - something to aim for - it might be possible to get there.  Read More