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How to Find Cheap Credit

Tuesday, March 08, 2011

Many businesses are treading water right now in the hope that they can outwait the struggling economy until better times. Cash flow is critical and if several troubled customers are late in paying it can tip a business over the edge into administration.

How useful would a spare pool of money be to pay wages and other essential debts? Or perhaps to fund a marketing drive to find new customers and make more sales? The problem is that when a lot of businesses are looking for credit the cost and criteria for securing credit rises. This is truer even now in the continuing aftermath of a global credit crisis. Still, there are three options worth exploring. Read More

Don’t Buy Your Printer

Tuesday, March 08, 2011

Despite surrounding themselves with computers and gadgets, businesses still can’t break their love affair with an ancient technology - paper.

Printing is one of the surprisingly large expense areas in many businesses, often with little oversight as to what is being printed or by whom. Business owners tend to prefer buying the cheapest printers without realising that the price of the unit is not as important as the cost of the ink or toner that it consumes. Read More

Measuring Customer Satisfaction

Tuesday, February 08, 2011

Companies can spend thousands of dollars on advice from consultants and business experts, but often the best advice is freely given by the people that matter most - your customers.

When you ask a customer to write several sentences about their experiences it is also a great way to test confidence in your business. Which customers would you ask? Are your customers prepared to vouch for your business with their name? Are you prepared to accept negative feedback?

The rule of thumb is that every disappointed customer will share their experience with 10 others. If you aren’t collecting negative feedback you are missing out on a great way to improve your business and increase customer retention. Read More

The Power of Video Marketing

Tuesday, February 08, 2011

Television commercials are considered the most effective advertising method, reflected in the high prices commercial stations charge for running one. This is not just because a lot of people watching TV will see the ad - the medium itself engages more senses than radio or print and can make a greater impact on viewers.

The internet has made it possible for businesses to avoid the hassle and expense of television networks by screening video commercials themselves. Your business website is a channel of information that your customers will seek out to learn about the products or services you sell. Read More

The Best Way to Hire

Tuesday, February 08, 2011

Imagine you had a choice of hiring one of two candidates for your business. The first had years of experience, was highly qualified and boasted a strong track record. The second was a junior player, ambitious yet untested.

Many businesses wouldn’t hesitate in choosing the former. But what if the older candidate was so sure of himself that he refused to listen to his superiors, mocked the mistakes of others and proved to be otherwise prickly and uncooperative? Read More

Learning to Share at Work

Tuesday, February 08, 2011

The ease of sharing documents over email was a major advance over sending faxes or posting letters, but that convenience gave rise to other issues. When two or more people were working on a document - editing a sales proposal or a design brief, for example - it became very difficult to stay on top of the latest version. Read More