Marketing Basics: Market Research

Thursday, February 22, 2018

Small businesses never do enough market research. It’s too expensive and the return on investment is usually not measurable, so it’s one of the areas of business that simply gets ignored.

There are a few basics of market research that can apply to the simplest of things that you’re already doing. Read More

Chinese New Year: It’s Not Too Late to Make A Change

Thursday, February 22, 2018

The Year of the Dog began on the 16th of February. In the heat of summer, it’s easy to let those New Year’s resolutions slip to the back burner. This Chinese New Year gives us yet another chance at a fresh start.

So, whether you are determined to be more driven at work, or just to bring your lunch from home instead of hitting the Chinese takeaway 3 days a week, it’s time to take another look at getting life on track. It all comes down to sticking to two of the most important values you already have. Read More

Love Is In The Air

Thursday, February 22, 2018

You’ve probably got a few leads on your desk somewhere that you never had a chance to track down. Most of the problem is that you aren’t exactly sure how to get that new client.

They already have somebody in your industry and you’re not sure if you can sway them over to your side. Here are a few ways to romance a client and give them lines for their soon to be ex. Read More

Don’t Leave Your Customers Guessing

Thursday, February 22, 2018

Are you connected to your email all day with customers, co-workers and business partners expecting an immediate response to their emails?

If you are in a role with high levels of communication, people will grow to expect a quick turnaround to their questions. This can be frustrating and annoying, but if they are customers it can also be a great opportunity to show off your customer service. Read More

It’s Your Business So Make It Personal

Tuesday, January 23, 2018

A little boy’s gratitude for a celebrity’s unexpected and personal response is a great reminder of the rewards a personal touch can bring.

Likewise, a small dose of the personal can reap dividends for your business and love for your brand. Read More

Keep On Trend With Your Customers

Tuesday, January 23, 2018

In business, being or having the next big thing can be the difference in making it and scraping by. Staying on top of trends is important, but you also have to see what is working and what is not.

Here are a few things to consider about what might be headed our way in 2018 and beyond. Read More