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Marketing Basics: SWOT Analysis

Monday, December 11, 2017



If you don’t have a degree in marketing, you’ve probably heard about a SWOT analysis and just played along as if you studied such nonsense in your coursework.

The odd thing is that most people have done a SWOT analysis because it’s such a common sense thing to do, you just didn’t have a fancy name for it before. Read More

Do You Have The Right Attitude For Success?

Monday, November 20, 2017



Australian aerial skiers, Laura Peel and David Morris are aiming for medals in the 2018 Winter Olympics. Their preparation includes quite a few ups and downs and some pretty hard landings but the real key to their success lies in the attitude and background preparation.

Do you have the right attitude for business success? Have you done the right preparation or is your business run on a wing and a prayer? Read More

Is Your Business Hiding A Deadly Surprise?

Monday, November 20, 2017



A Geelong man returned home to find one of Australia’s deadliest snakes, an eastern brown, in his house but it’s the way it got into the house that makes you think twice.

So, how do you guard against deadly dangers from sabotaging your business while you’re not looking? Read More

Reducing Costs To Boost Profits

Friday, October 20, 2017

One of the big secrets of multinationals is their continual desire to become the lowest cost producer in their field. These low costs feed straight through to their bottom line and is a technique that can also be used by small businesses.

A lower cost producer is also better placed to be more competitively priced or “price differentiated” in the market place. Read More

Small Gestures - Big Results

Wednesday, September 20, 2017



Sometimes it’s the little things that transform people’s lives.

Remember the saying; what goes around comes around. In your quest for the bigger profit/loss picture are you missing the things that really matter? Read More

Choosing A New Location For Your Business

Wednesday, September 20, 2017



There are many reasons why a business might need to find a new location, from the redevelopment of their existing building to simply outgrowing the capacity of their premises.

Whatever the reason, location can be a critical factor in business success and it pays to give it careful consideration before signing the lease or purchase agreement. Read More