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Emerging Trends For SMEs

Tuesday, October 12, 2010

The great news for business is that emerging technologies are making possible a return to earlier times when business owners and their customers knew each other and had personal relationships that extended beyond the tight boundaries of buying and selling goods and services.

Personalisation

The public face of a business has moved from the corporate to the personal. These days the word on the street is that people like dealing with people. They want to know specific names and faces.  They want their business dealings to be with other humans. The upside is that they might be more loyal because they like and trust you. The downside is that they might not buy a perfectly good product because they had a bad experience with you. Read More

Co-Owned Businesses – Giving Employees A Stake In The Company

Tuesday, October 12, 2010

The connection between productivity and morale is a demonstrated fact in the business world. Lack of commitment directly impacts a whole raft of productivity inputs such as number of work hours lost, workshop safety and wastage rates. Lack of commitment dries up a major source of money saving ideas - those that committed employees make.  Read More

Using Customer Surveys To Generate Leads

Tuesday, October 12, 2010

Customer surveys can be an extremely valuable way of collecting all kinds of useful data. What businesses often don’t consider is that customer surveys can also serve other objectives, such as to inform customers, to advertise a new product, or for lead generation.

If your marketing goal is “to inform readers about a new product or offering”, or “bring an advertising message to prospects and clientele”, then the satisfaction survey becomes a subtle piece of advertising. Read More

The Extra Edge On SEO For The Small Business Website

Tuesday, October 12, 2010

How is your small business site or product going to be found when the indexed web contains almost 15 billion pages, according to www.worldwidewebsize.com? Here are a few insider tidbits on SEO (search engine optimisation) for your small business website.

A domain by any other name

The most important single element in ranking well in search engines is your domain name (DN). Secure a domain name that is different, original and not commonly used by other businesses. It is also helpful if your domain name includes keywords that explain what you do. If necessary, rename your product or business to make sure you can purchase the domain name.  Read More

You Can Quote Me On That

Thursday, September 23, 2010

Many types of small business routinely offer customers some idea (either a quote – which is legally binding, or an estimate, which is not) of the cost for doing a job. Often customers require such an estimate for a sense of safety or to compare quotes from different businesses before they will commit to a purchase. There’s always the pressure to supply the lowest quote to win the job so an inaccurate quote can wipe out any profit margin on a job. Better understanding how to price and more efficient ways of developing quotes can reduce the risk of getting it wrong. Read More

Being Financially Well Organised Means Never Having To Say Sorry

Friday, September 10, 2010

Even talented and successful entrepreneurs may concentrate so intensely on their business that they neglect their personal financial planning.  They save little money outside their business, have only a modest retirement benefits package plan and carry insufficient insurance to cover any hiatus in the businesses’ income generation activity. Sooner or later, these people find themselves regretting their lack of foresight. Good financial planning means never having to say “Sorry”. Read More