The Power of Video Marketing

Tuesday, February 08, 2011

Television commercials are considered the most effective advertising method, reflected in the high prices commercial stations charge for running one. This is not just because a lot of people watching TV will see the ad - the medium itself engages more senses than radio or print and can make a greater impact on viewers.

The internet has made it possible for businesses to avoid the hassle and expense of television networks by screening video commercials themselves. Your business website is a channel of information that your customers will seek out to learn about the products or services you sell. Read More

The Best Way to Hire

Tuesday, February 08, 2011

Imagine you had a choice of hiring one of two candidates for your business. The first had years of experience, was highly qualified and boasted a strong track record. The second was a junior player, ambitious yet untested.

Many businesses wouldn’t hesitate in choosing the former. But what if the older candidate was so sure of himself that he refused to listen to his superiors, mocked the mistakes of others and proved to be otherwise prickly and uncooperative? Read More

Learning to Share at Work

Tuesday, February 08, 2011

The ease of sharing documents over email was a major advance over sending faxes or posting letters, but that convenience gave rise to other issues. When two or more people were working on a document - editing a sales proposal or a design brief, for example - it became very difficult to stay on top of the latest version. Read More

The Solution to Healthier Sales

Tuesday, January 18, 2011

Good times always feel like they will last forever. However, there will come a time when customers are harder to find. The global financial crisis and its consequences showed that when an economy sours, businesses without robust processes tend to founder. Falling sales is a typical sign.

Businesses can reduce the effect of external conditions by working out where future sales will come from and how to win them. This process is called building a sales pipeline because it lets you track a potential customer from the first point of contact through to a completed sale and beyond.  Read More

Better IT Security – For Less

Tuesday, January 18, 2011

The dangers of the internet are real and multiply every year. Viruses, Trojans, worms, hackers, phishing, spearphishing - the number and type of attacks by organised crime syndicates are growing so quickly that the actual figures become a little meaningless. Some perspective is offered by law enforcement agencies which estimated that by 2009 the profits from computer crime, estimated at US$1 trillion, had surpassed those of the illegal drug trade.  Read More

The iPad as a Selling Tool

Tuesday, January 18, 2011

If you don’t own an Apple iPhone, chances are you know someone that does. Make that several people, given the phenomenal rise of the smartphone to third place by global market share.

Apple’s tablet, the iPad, has surpassed the success of the iPhone by rocketing to 93% of market share for tablet computers. For those who have reservations about Apple’s tightly controlled IT platform a flotilla of competing tablets is arriving this year based on Google’s Android.  Read More