Menu



Identity Theft and You

Wednesday, April 13, 2011

Of all the things one can lose, your identity doesn't sound as traumatic as being mugged for your wallet. The truth is that identity theft can be extremely expensive and inconvenient, and could impact not just yourself but your family and your firm.

The definition of identity theft is quite broad. The most common is when someone takes your credit card details and starts signing purchases in your name. Few store assistants bother to check signatures these days and many card issuers are moving to PIN numbers as a result. Read More

How to Retain Good Customers

Tuesday, March 08, 2011

When times get tough, the cost of sales goes up. Potential customers are less likely to want to talk to a salesperson because they are in a fiscally conservative mindset. In recent months you may have heard the phrase “retention is the new acquisition”. This simply means you're doing well if you can hold onto your customers. And of those, make sure you hold on tightest to the best ones. But how? Read More

Time to Clock On

Tuesday, March 08, 2011

A hallmark of the industrial revolution was the punch card system. Factory workers clocked on and off by getting their cards stamped by a clerk or later by machine. The manager knew exactly how much time each of their staff had spent on the job by looking at their stamped times.

Some modern workplaces feel like they are operating under a similar framework. The boss sits there watching the clock in the morning and noting down when every employee dawdles in. Read More

How to Find Cheap Credit

Tuesday, March 08, 2011

Many businesses are treading water right now in the hope that they can outwait the struggling economy until better times. Cash flow is critical and if several troubled customers are late in paying it can tip a business over the edge into administration.

How useful would a spare pool of money be to pay wages and other essential debts? Or perhaps to fund a marketing drive to find new customers and make more sales? The problem is that when a lot of businesses are looking for credit the cost and criteria for securing credit rises. This is truer even now in the continuing aftermath of a global credit crisis. Still, there are three options worth exploring. Read More

Don’t Buy Your Printer

Tuesday, March 08, 2011

Despite surrounding themselves with computers and gadgets, businesses still can’t break their love affair with an ancient technology - paper.

Printing is one of the surprisingly large expense areas in many businesses, often with little oversight as to what is being printed or by whom. Business owners tend to prefer buying the cheapest printers without realising that the price of the unit is not as important as the cost of the ink or toner that it consumes. Read More

Measuring Customer Satisfaction

Tuesday, February 08, 2011

Companies can spend thousands of dollars on advice from consultants and business experts, but often the best advice is freely given by the people that matter most - your customers.

When you ask a customer to write several sentences about their experiences it is also a great way to test confidence in your business. Which customers would you ask? Are your customers prepared to vouch for your business with their name? Are you prepared to accept negative feedback?

The rule of thumb is that every disappointed customer will share their experience with 10 others. If you aren’t collecting negative feedback you are missing out on a great way to improve your business and increase customer retention. Read More