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A Better Way to Conduct Market Research

Monday, December 06, 2010

The term ‘market research’ often invokes images of telemarketers, focus groups and online surveys - mass media methods that cost a lot of time and money and are out of reach of the average small business. The truth is that small business owners conduct market research all the time. At its most basic, market research is asking someone other than an employee how they think the existing business is performing or whether a prospective product or service would appeal. Read More

Get Rid of Your Email Blues

Monday, December 06, 2010

Managing email has become a nightmare for many businesses. Bloated inboxes, never-ending backups and unfindable emails waste employees' time and patience.

Luckily, there are several proven alternatives to running your own email server. The easiest option is to pay someone else to do it for you. Web hosting companies can take your email accounts from your email server to their data centres from around $14 per account. Read More

If At First Your (Business) Idea Fails - Try, Try Again

Monday, November 08, 2010

So, you’ve had a great idea.  Sitting over a well-earned drink after work watching the world go by, it came to you. It was so good you had to scribble it down on the drinks coaster, or maybe a paper napkin.  In bed that night, foot twitching and mind whirring with ideas, you can hardly sleep even though you have a heavy day coming up. It’s perfect, even brilliant - customers will love it.

Setting aside the possibility that you were simply suffering from a rush of blood to the head, or an overdose of whatever was in the glass on top of the drink coaster, should you forge ahead regardless of any opposition?  Do you really need to waste any more time researching; shouldn’t you get going before someone else steals it? On the other hand, what if it’s a dud? Read More

Overcome Online Buying Anxiety With Compelling Product Information

Monday, November 08, 2010

With an increasing percentage of pre-purchase product research being done on websites, providing site visitors with product information of the quality and relevance they need to make a buying decision becomes a significant factor in removing “online buying anxiety” and encouraging them to take that final step and make out an order. According to WebCollage's 2007 Survey Of Online Consumer Product Research Habits, fully 91% of online shoppers rated the availability of online product information as “important” or “very important” for their decision to buy. Product information alone, though, wasn’t the key – the quality of that information is what swung the balance. Shoppers who are unable to find the information they are looking for on retailer’s website will quickly move on to visit a competitor's site. Read More

Making Business Cards Work For Your Business

Monday, November 08, 2010

Business cards are an important element of your visual identity but they can be an important part of your wider business strategy as well. 

Who should have a business card? Read More

4 Steps To Overcome Your Prospect’s Marketing Resistance

Monday, November 08, 2010

Every single day you, and most other people, are being bombarded with more than 3,000 marketing messages. They’re everywhere - on TVs and radios, on every shop front and advertising board, the sides of buildings, buses and taxi cabs, the bus stop, your newspapers, the movie you dropped in to watch, your email, even your mobile phones.  The list goes on and on. It’s more like information deluge than information overload. So, just as you have probably done, your customers and prospects have trained themselves to ignore those messages. Read More