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Pick Another Number

Tuesday, May 10, 2011

"Customers like to know that a business has a local presence. If you have developed a large customer base in another state, consider renting a phone number with an area code for that state. Even if there is no local office, customers in that state will appreciate the acknowledgement - and the cheaper calls to a local number." Read More

Email When You Are Away

Tuesday, May 10, 2011

Are you connected to your email all day with customers, co-workers and business partners expecting an immediate response until home time?

Email etiquette is partly set by expectations. If you are in a role with high levels of communication, people will grow to expect a quick turnaround to their questions. This can be frustrating and annoying, but if they are customers it can also be a great opportunity to show off the company’s customer service.  Read More

How To Get Hold of Cash Quickly

Tuesday, May 10, 2011

"Liquidity" was a term little known to the non-financial world until two years ago when the Global Financial Crisis sucked the liquidity out of the world’s money markets.

For small business the crisis meant an end to cheap loans from banks, creating another crisis on its own. Small businesses rarely have a monetary buffer large enough to cushion against the inevitable hiccups that choke cash flow, most often a slow paying customer for a large job. So how can small businesses get their hands on money without resorting to loan sharks?  Read More

How to Buy a Business

Wednesday, April 13, 2011

Buying a business is easier than building one yourself but it has its own challenges. Despite the fact that buying is a more expensive proposition than building (or should be if it's any good!), banks will see it as a safer option because they can look at the business's track record as a guarantee for future earnings to pay them back their interest and capital. Read More

New Storefront is Search

Wednesday, April 13, 2011

One of the first things a retail business considers is its front window display. It is the visual hook that will entice potential customers to walk into the shop, browse through stock on the shelves and make a purchase.

These days businesses of all kinds are finding that they are making more sales to customers that have found their shop through the internet rather than on foot. It makes sense that businesses spend their attention and money proportionally on the storefront that is attracting the most sales, even if it's a virtual one. Read More

Skills for Entrepreneurs

Wednesday, April 13, 2011

The desire to start your own company can have several motivations. A desire to make money or to change the world, the urge to be in control of your employment, or the ambition to test out a great idea.

Unfortunately, becoming an entrepreneur takes more than a single good idea. Motivational speakers come up with favourite lists of essential qualities of successful entrepreneurs but within those there are some basic requirements Read More