Marketing Basics: SWOT Analysis

Monday, December 11, 2017

If you don’t have a degree in marketing, you’ve probably heard about a SWOT analysis and just played along as if you studied such nonsense in your coursework.

The odd thing is that most people have done a SWOT analysis because it’s such a common sense thing to do, you just didn’t have a fancy name for it before. Read More

Tis The Season To Give Back

Monday, December 11, 2017

It is the time for giving. So this holiday season why not ask yourself how you could give back to the community that supports your small business. It's a great time to recognise their loyalty by giving back.

Charity is an overlooked, underrated way for small business owners to boost their awareness in the community while positively affecting the lives of others. Read More

Do You Have The Right Attitude For Success?

Monday, November 20, 2017

Australian aerial skiers, Laura Peel and David Morris are aiming for medals in the 2018 Winter Olympics. Their preparation includes quite a few ups and downs and some pretty hard landings but the real key to their success lies in the attitude and background preparation.

Do you have the right attitude for business success? Have you done the right preparation or is your business run on a wing and a prayer? Read More

5 Henry Ford Quotes To Live By

Monday, November 20, 2017

Besides inventing the assembly line, Henry Ford was a great business man. He built a brand that continues to reinvent itself when necessary. Those values are instilled in the brand because of the way he chose to build the company itself.

Here are a few of his pearls of wisdom that can help you live a better life and run a better business. Read More

Is Your Business Hiding A Deadly Surprise?

Monday, November 20, 2017

A Geelong man returned home to find one of Australia’s deadliest snakes, an eastern brown, in his house but it’s the way it got into the house that makes you think twice.

So, how do you guard against deadly dangers from sabotaging your business while you’re not looking? Read More

Building Your Brand Like A Movie Franchise

Monday, November 20, 2017

There are plenty of things we can learn from the silver screen. One of the most basic lessons is what we should and should not do.

There are various approaches that Hollywood takes that can give us an idea of running a business. Read More