Making Your Products Come To Life With Demo Videos

Wednesday, July 19, 2017

Product Demos

A good product demo video can create a connection with a customer that you can’t do with the best sales pitch. They can showcase your product's features and benefits in a way that feels less invasive than other forms of marketing.

It doesn't have to be a big production, you can make a good product demo yourself with little to no investment.

Step One - Make a Plan

Before you can make a video, you have to choose the right product. Make sure that you choose a product that does more than sit. Even choosing a product like ink or paper can be shown in a way that makes them lively. Decide what makes the product stand out. Be honest about your product.

Think about adding a call to action. Once you have your materials, plan the video. What will you show first? What will you say? Write your script. It doesn’t have to be complex. Keep it simple so people will keep up.

Step Two - Hit Record

You carry around an HD camera in your pocket, most likely. Smartphones are getting better all the time and most offer high quality video and microphones to match. This is more than enough to get the job done.

First, film yourself speaking to the camera directly. This needs to be a stationary shot that doesn’t move. You are talking to the customer, so be open and friendly. After you have your “testimonial” filmed, you need some “B-roll” to liven up your video. Get some close ups of the product.

You can hold the phone and move it around to get shots that make it come to life. Get some shots of the before and after and even some packaging images. You may want to include footage from your store. This can help the customer identify the product and where to find it in person. They can walk in, grab the product and go.

Step Three - Post Production

Post production is a fancy word for editing. Download a free video editor. There are plenty out there. You can get iMovie from the App Store or about 30 different video editors that will suit your needs. Ironically enough, you can watch product demo videos on all these apps on YouTube to see which will be best for you. Some are more technical if you are savvy; others are drag and drop for beginners if you are just starting out.

Your testimonial is the main footage and your B-roll can go right on top to “interrupt” your monologue, giving the customer some images and footage of the product itself. Throw a title on the beginning, your company logo, how they can get your product and you’re ready to upload.

Upload the final video to YouTube and all your social media accounts. You can also link to your website.

After a few product demo videos, people will be coming to you for advice.