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Building Your Brand Like A Movie Franchise

Monday, November 20, 2017



There are plenty of things we can learn from the silver screen. One of the most basic lessons is what we should and should not do.

There are various approaches that Hollywood takes that can give us an idea of running a business.

The Jaws Approach

Spielberg screamed onto the scene with the thriller Jaws in 1975. This was one of the first Summer blockbusters in Hollywood history. The movie still sucks people in nearly 50 years later. However, Jaws launched a series of sorry sequels that never quite measured up to the original. As a business, it’s important to come out with a product that blows people away, but make sure we don’t have a product that can never be matched or bested.

The Avengers Approach

Iron Man launched Marvel’s current universe of films. We have seen so many instalments that we can’t possibly remember them all. The next Avengers film has a budget that will eclipse the $1 billion mark for the first time in Hollywood history. Amazing, but still some critics say they are just churning out the same movie with a few more special effects. As a business, make sure you’re not seen as doing the same thing over and over. It’s great to have a reputation, but don’t be predictable.

The Star Wars Approach

Since the late 1970s, there has been one series of films that has outperformed every other contender. The Star Wars saga has made more careers than any other franchise in history. The story has spanned five decades and continues to gain popularity with younger generations. It seems to be the one movie franchise that paints the model of success. As a business, you want to be Star Wars. How are you building a brand with the quality product, name recognition and staying power to appeal to the next generation?

When building a business, you have so many things to consider. Your long term goals are to stand out in the galaxy, not fall by the wayside like a one hit wonder or turn out the same trick a thousand ways. What are you doing to make sure that you are around for today and tomorrow?